“Not just for you; learn what your competition is doing
– and beat ’em. “
Most everyone knows that SEO has as a primary goal the placement of a website near the top of the first page of results that a searcher sees when doing a Google search.
We know that a searcher will receive a large number of pages from Google that give the results of a search that they have performed. We also know that being on page 138 of the results is not much help for a business. It is better to be listed in the first few pages. In fact, it is best to be listed on the first page of the Search Engine Result Pages (SERPS).
Unfortunately, most people’s knowledge of SEO stops here.
But, if you are serious about your business, you know that this is not the end of the story. Just as YOUR website is listed in Google’s results, so also are your competitor’s websites.
A knowledgeable businessperson can leverage this knowledge to discover the ranking of his competitors and to determine if there is anything that he can do to jump ahead of any competitors. A businessperson knows that Google can tell him a lot about his competition and it can provide clues as to how to outdo them.
SEO can also provide insight into how Social Media is affecting the ranking of a business’ website. Of course, if you don’t have any Social Media such as FaceBook or LinkedIn, you miss the opportunity to promote your own business ahead of your competition.
Remember, it’s not a good idea to spend money on SEO when you first launch your website. Let your website kick around for a few months and see where Google ultimately places your site in the SERPS. Then, you begin your SEO campaign.
Accolade Group can work with you to understand your ranking in the search results pages. We can work with you to determine which of your pages should enjoy SEO efforts and what kind of efforts should be done to make your website more revenue aware.
No, just having a website is NOT enough; you MUST do SEO or your competition will eventually gain what you are losing.