Ujjwal Pal’s primary focus is on Search Engine Optimization with special emphasis on Digital Marketing. He is also the founder of Accolade Group of India, Pvt. Ltd. and has managerial oversight for that company.

Mr. Pal founded Accolade Group of India during his final year of university studies. He has been working with Accolade Group of Vermont, LLC since 2015 and has been our go-to SEO expert for International Search Engine Optimization. 

Ujjwal Pal is from Agra, home of the Taj Mahal, in Uttar Pradesh, India.  He completed 12th class at Krantikari Vasudev Gupta Public Inter College in Agra.

Mr. Pal has also completed computer application studies in Varanasi, the most holy city in India, at Sun Institute of Technology where he received a certificate of completion specializing in Microsoft Word and Microsoft Excel.

Mr. Pal has completed a BCA from the School of Management Sciences in Varanasi where he specialized in the area of  Bachelor of Computer Applications.

In his final year of studies, Ujjwal Pal founded Accolade Group of India, Pvt. Ltd.  Frequently, our company, Accolade Group of Vermont, LLC assigns tasks to the company that Ujjwal founded in India.

Ujjwal’s hobbies are Reading, Listening to Music, and Traveling (Mr. Pal has travelled to Nepal, Sri Lanka, Thailand, Hong Kong, Cambodia, Vietnam, Indonesia, Malaysia and 15 States of India… so far).

Ujjwal Pal is also a great fan of movies both from Bollywood and Hollywood. He really likes Akshay Kumar as an actor.

Mr. Pal’s family, consisting of parents, five sisters, all married, previously lived in Agra within walking distance of the Taj Mahal. Currently, Ujjwal lives in Hasanpur Ahiran located between Kanpur and Agra in the state of Uttar Pradesh.

His native language is Hindi but he is also proficient in American English and Urdu. Ujjwal has also studied Italian, French, Latin and Esperanto.

Local SEO

Local SEO is what you look to when you want to promote your business to a specific geographic area. Ujjwal Pal has guided the focus of Accolade Group of Vermont and Accolade Group of India in the implementation of Local SEO.
 
Local SEO is concerned with Reviews which customers make of your product or service on various social platforms such as Yelp or Google My Business.
 
Local SEO is the information that will guide you to promote your business and to maximize the income that your website can produce.
 
If your business does not have a brick-and-mortar location, the need to promote your business to your service area is even greater.
 
Local SEO is the key to being found by customers in your service area when a search only lists your competitors in those areas. Local SEO uses the information that your clients have already posted on the Internet to your advantage.

Search Engine Optimization

Certification awarded after completing examinations on the science and functionality of using a website to promote e-commerce and online marketing.

Topics for Examination include:

  • How Search Engines Work
  • How to structure a website
  • Keyword strategy
  • Link building
  • Tools used to create, modify, analyze a  website
  • Tools used to maintain an ongoing analysis of a website

Email Marketing Certification

This email marketing course teaches how to create an email marketing strategy that grows a business. Ujjwal Pal has employed Email Marketing with success for Accolade Group of Vermont as well as for Accolade Group of India. He has used the following aspects of Email Marketing in this success:

  • contact management
  • segmentation
  • email deliverability
  • email analysis 
  • email marketing strategy

Some topics Email Marketing is concerned with are:

  • Welcome Emails. …
  • Email Newsletters. …
  • Dedicated Emails. …
  • Sponsorship Emails. …
  • Transactional Emails. …
  • Re-Engagement Emails. …
  • Brand Story Emails.

WordPress for Beginners

WordPress for Beginners is an in depth dive into the configuration capabilities of the many possible ways WordPress can be structured to attain maximum benefit for a website.

This course brought to light many of the interesting but often hidden aspects of WordPress configuration. This is one of those things that you learn and say, “Oh, I didn’t know WordPress could do that!”

And the more you know, the better it is!

content marketing certificate - Ujjwal Pal

Content Marketing Certification

Your customers, leads, and audience members want valuable content from your business.

And that content needs to reach audience members in a way that feels natural and organic versus being disruptive.

Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.

~~ HubSpot

  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and re-purpose content that both humans and search engines will love
  • Become a stronger, leaner, and more strategic content marketer