If you want to try SEO, the first step is an easy one.
Before jumping into the SEO experience, it helps if you have an SEO Audit to get an idea of what is needed for your website.
An SEO Audit is not an evaluation of every page of your website unless you request it to be. Since you are only asking questions right now, the audit will evaluate only a few pages of your website which are significant for your business.
The significant pages for an SEO Audit are those pages which produce income. That is, they make money for you! Obviously, those are the pages that you want to rank well, to show up on the first page of the Google Search results.
This means looking at some of your major product or service pages since those are normally your income producing pages.
If those pages show that there is a glaring need for SEO, that suggests that less important pages of your website are also in dire need of optimization.
After an SEO Audit, we can create a plan to implement optimization of your entire website or, at minimal, of those aspects which you especially want to monetize.
OK, how do we go about creating a plan to implement SEO for your website?
The first thing that should be done is to determine what you want your website to do for you. This usually means that you want your company to make money for you. See, that was easy, wasn’t it?
Well, OK, we already knew that. What has to be done next is to ask questions about your business. What, exactly, do you do? How do you do it? And, this is really important, how do you do it better than anyone else?
This part of wanting to try SEO is your digital marketing consultation.
The final aspect of the digital marketing consultation is for you, the client, to know what your website can and cannot do.
Your first realization should be that your website will not make you a millionaire over night. Anyone who says that after you have a website, after you have done SEO, then you will be rolling in money – that’s the person or company you need to run away from…fast!
At this stage of deciding to try SEO, you should be careful of anyone who is pushing too hard to get you to sign up for putting your information on Facebook, Instagram, or any of the other social media platforms.
Social media is down the road from this point.
After the SEO Audit, what you are trying to do is to understand what SEO can do for you.
Following your digital marketing consultation, you are now ready to take all that you know and create a website strategy.
The website strategy is close to the end of the discussion called “I want to try SEO.”
It’s during the website strategy discussion you will decide if you should use Social Media and, if so, which platforms are best for you. You will also decide when to begin a Social Media campaign.
You can decide about using social media and when to use it because you have learned about it during your digital marketing consultation.
The strategy you do not want to engage in, is to throw money into Facebook or any other social media platform without first considering if it’s right for your company and if “now” is the correct time to begin.
Accolade Group can help you if you think that you want to try SEO.
