“Yup, we’re certified in this, too.
And a few other things as well. “
Content Marketing is an important aspect of Search Engine Optimization (SEO). In fact, if all the other factors that comprise SEO on your web page are what Google wants them to be, then your content marketing will be what can push you over the top in the Search Engine Result Pages.
You have probably heard people say, “My website is on page one of the Google results.”
Well, that’s nice to say but it’s not quite the case. Do a search for something on Google and take a look at the results. Nowhere will you see a single website mentioned; what you are looking at are individual pages…not a website.
So, when you want your “website” to rank on Google, what you are really looking for is to rank individual pages. As many individual pages as you can!
And this is where content marketing shines.
When Google looks at a web page, it sees a number of signals that are used to evaluate the “rankability” of the web page.
This is why “Content Is King” and remains so although Google has used a number of different algorithms to determine your page rank.
Just considering “content”, Google is not impressed if your web page is fewer than 300 words in length. You guessed it, Google wants to give its users a good search experience and Google doesn’t think that a topic can be adequately discussed in fewer than 300 words. No, Google is more interested in pages that are about 1,000 words in length.
And, when your page is approaching that length, it becomes more difficult to keep your content focused on the topic of the web page.
Content marketing is the attempt to keep your web page focused on the topic.
Just above I mentioned that Google is constantly updating it algorithm for evaluating a web page. In May of 2021 Google introduced Core Web Vitals (CWV) as part of web page evaluation.
So, now Core Web Vitals – we will discuss this later – must be taken into account when composing a web page. But, don’t worry, we know what Core Web Vitals are and we know how to implement them!
Yup, we have certification in Content Marketing and a few other certifications as well. If you want to learn more about our certifications, then you will find the individual certifications listed and explained on the individual team member’s page.
Who says we know about Content Marketing?
- Certification for Oliver in Content Marketing
(Did you notice that there are more than one?) - Certification for Ujj in Content Marketing
