Oliver F Beauchemin

Oliver is a co-founder of Accolade Group. His responsibilities at Accolade Group include Web site strategy, development, Internet application programming, maintaining our Internet servers, and administration.

Oliver’s background involves over 25 years of computer programming experience and a BA and MA from Boston College. He also did PhD studies at Brown University before leaving academia for the computer world.

As Search Engine Marketing and Search Engine Optimization have become more important, Oliver has been developing as skill-set that has proved beneficial to clients wishing to have a prominent position on Search Engine Result Pages.

Oliver F Beauchemin’s principal duties at Accolade Group focus on Search Engine Optimization and Document Editing for reader clarity and SEO purposes.

Below is a partial list of certifications that Mr Beauchemin has acquired in the areas of Search Engine Optimization (SEO), Digital Marketing, Content Marketing, use of the Yoast premium SEO plugin, Search Engine Marketing (SEM).

Local SEO

Local SEO is what you look to when you want to promote your business to a specific geographic area. Local SEO is concerned with Reviews which customers make of your product or service on various social platforms such as Yelp or Google My Business. Local SEO is the information that will guide you to promote your business and to maximize the income that your website can produce.

As a service business without a brick-and-mortar location, you need to promote your business to your service area. Local SEO is the key to being found by customers in the area you serve when a search only lists your competitors in those areas. The idea behind Local SEO is to enlist the information that your clients have already posted on the Internet and use it to your advantage.

Structured Data

Structured Data organizes the information on your web page in accordance with the agreed format from schema.org. This is a format agreed upon by several search engines in addition to Google. The format incorporates code written in ld-json script and produces rich format results for the search engine results page. Use of structured data provides enhanced information about a web page to Google and thus dramatically improves your SEO performance.

Keyword Research

Keyword research is one of the more difficult aspects of performing exceptional SEO on a website. It is also among the most valuable and necessary aspects of successful SEO. Not performing keyword research almost guarantees that a website will perform poorly in the Search Engine Result Pages.

Site Structure

Site Structure is an intensive examination of the various methods of structuring, managing and maintaining a website that allows for an enhanced user experience that also provides greater SEO potential for a higher ranking of the website in the Google search engine results page.

WordPress for Beginners

WordPress for Beginners is an in depth dive into the configuration capabilities of the many possible ways WordPress can be structured to attain maximum benefit for a website.

Yoast SEO for WordPress

how to detect serious SEO issues
fix SEO issues
control over what asite looks like in the search results
write content that attracts more traffic

WordPress (classic editor)

Setup and use the SEO Classic editor in WordPress.

All Around SEO

SEO skills on multiple aspects of SEO elements. Purpose: to make a website stand out more.

SEO for Beginners New to Yoast

An introduction to the SEO Yoast Premium plugin for WordPress. Configuration and implementation of the multiple plugin elements.

eMarketing Institute

Certification awarded after completing examinations on the science and functionality of using a website to promote e-commerce and online marketing.

Search Engine Marketing Professionals Association

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.

Search Engine Marketing and Exposition

Search marketing is the biggest and most powerful form of digital marketing. Search Marketing Expo has been the leading event for SEO and SEM professionals since 2007, helping marketing practitioners succeed with actionable tactics learned at conference sessions and training workshops.

Content Marketing Certification

Learn a content creation framework for producing effective content on a consistent basis
Create and re-purpose content that both humans and search engines will love
Become a stronger, leaner, and more strategic content marketer