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As a Digital Agency, we work not only with websites but also with various social media. The most important aspect of our agency is SEO.
SEO is made up of two parts: on site and off site SEO. The on site SEO is working with the website itself; the off site SEO is working with social media such as Facebook, Instagram, LinkedIn, etc.
If you aren't using SEO (Search Engine Optimization) on your website, then...why do you have a website?
People ARE talking about you on Social Media. If you have performed a service or sold a product to someone, don't you think they are talking about YOU on Facebook, Twitter, etc. Shouldn't YOU be part of that conversation?
This is a very important aspect of SEO. In fact, it may well be the most important characteristic that makes a web page rank high in the Search Engine Result Pages.
This is the first element for developing an SEO plan for your website. You have a vision for your company. Let's talk about that and see how that vision can be incorporated into digital media.
The second element for an SEO plan is formulating a strategy. If you don't have a plan, how will you know if your winning? Let's talk.
Keyword Research is the final element in preparing for Search Engine Optimization. You need to speak the same language that your potential clients do.
Don't let your great graphics lose business for you. And the final reason you need to engage with Search Engine Optimization after your website is online.
If your website does not already have a strong presence in the organic (free) results, let us explain why PPC may not be such a great idea for your company.
The name of the game is to make a profit; and, not to see how many visitors come to your website. We have the tools to show you how that’s being done.
You will spend money on your website and on SEO. You want your expenditures to make money for you. If you aren’t making a profit, you could read a book instead.
The world of SEO and websites changes daily. It’s necessary to keep up with these changes in order to provide the best service to our clients.
For B2C SEO, we are especially good are promoting a business on Facebook. For B2B websites, we work with our clients to develop a LinkedIn strategy.
No, knowing the audience of the different social networks will allow you to direct your finances to those platforms which will benefit your company. Don’t spend money where it won’t help.
Absolutely. Content is always the best SEO tool! Good content is written for a human audience and not a search engine spider.
Combining the best of both realms will result in a web page that benefits the visitor to the web page and this will improve your SEO score.
No. Google advises that anyone who says they will guarantee you the first place on the Search Engine Result Pages should be avoided. There is no guarantee. Be careful of being promised something that only Google can deliver.
Black Hat SEO: this strategy may put you in a top position on Google – until Google finds out. Then, your company and website could be banned by Google. To get back on Google is a long and difficult process.
White Hat SEO: this is what legitimate SEO companies do. And this is what Accolade Group does. No one can guarantee a result; we can guarantee best effort.
No. A full advertising campaign considers all advertising media including print and video.
The more a potential client sees your name and your products and services, the more likely your company will be selected when the consumer is ready to make a purchase.
Do your homework. Don’t assume that because you know how to search on Google that you are an Internet marketing expert.
Be willing to learn from different people and various websites. Don’t be afraid to set aside your pet theories for more substantial concepts.
Remember, just because you had your appendix removed, that doesn’t make you a doctor. Just because you use Google Search, that doesn’t make you an SEO expert.
Our primary service is Search Engine Optimization.
However, we also design, build, and host some of our clients’ websites on our server.
We do not provide service for in-office support of your computer equipment.
Accolade Group was founded in 1995 and we have been in continual existence since then. We have lived through numerous changes in various search engines, website concepts and SEO.
We attend SEO conferences, subscribe to updates of SEO techniques, read what others have to say.
We have had clients come and go over the years. Some of our original clients from 1995 are still with us and we continue to make money for them as we have for those who are no longer with us. Understandably, we are very proud of our relationship with these clients.
Unfortunately, there have been a few instances where we have not been a good fit for a client and it was necessary that we withdraw from the relationship. We would prefer to withdraw from a relationship than to harm our valuable reputation.
