SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.
The SEMPO Mission Statement
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
When we first founded the idea of SEMPO in 2002, the search marketing industry was relatively small and unknown. Since there was no organization that would serve our needs as a community, and gives us the independence to move as quickly as our industry changes, we began our own trade group: the Search Engine Marketing Professional Organization.
Our activities are primarily centered on Education and Awareness. To support our educational mission, we offer an extensive library of resources, research and articles, as well as outreach activities such as Webinars and speaking events. To drive Awareness of the value of search marketing, and how to maximize its potential in a marketing mix, we fund advertising campaigns, outreach activities, events, and press. Our research studies help to quantify the value of Search Marketing and track the industry trends.