We all know that they are all kinds of businesses in the world. Some businesses make cars, others make car parts, an others sell cars. The list goes on and on.
So when you talk with a website developer about creating website for your business, it’s natural that you need to explain what your business is. Exactly. You need to explain how you do business, what kind of clients you have and where to they come from. What your major products or services are. Do you have seasonal ups and downs in your business.
And, often overlooked, what is your service area and – note this – what areas do you not want to serve. Are there products that you could sell but don’t.
While you explain all this, note if your web developer is taking notes or, at least, able to repeat information that you have told him.
Then, take a look at your website. What do you see? Do you see the important information that makes your company function well?
A major error that many businesses make is to think that the web developer knows what to put in a website. The business thinks that because someone creates websites, they know exactly what should and should not be put into a website. Nothing could be further from the truth.
Accolade Group recently reviewed a website where the business owner did a barter with a web developer. The business owner traded some work for a face lift of their website. The face lift went well but the web developer, not understanding the business that the website was doing, completely omitted important products and services offered by the company. Instead, these items were reduced to a bullet list with minimal explanation. All the hard-earned SEO that was previously in place was lost.
If you think that the poor quality of your website indicates that your developer doesn’t understand your business, be certain that you explained everything earlier and didn’t just request that he build a website for you.
If you made this error, then just talk with your developer and fix the website.
On the other hand, if you made a conscious effort to explain clearly what you need and want – but you didn’t get it – then it’s time to find another web developer.